Now that we know how to get our skin to look its best (learn here), it’s time to chat about color, shape, and textures.

Beauty standards are never static. Until Gaule (nowadays France) was conquered by Julius Caesar, Rome had a mainly greek approach to beauty. Then, roman ladies were completely mesmerized by the new Gauloises slaves’ looks: Blond or red, long hair, pale skin, and blue or green eyes were objects of desire.

Consequently, makeup, cosmetics and beauty regimes changed considerably.

Right now, beauty influences come, virtually, from ANYWHERE. I’d like to stop and look East… The Far East.


Back in the 70’s, glam rock had a LOT of influence from Japanese Kabuki theater and geishas, which actually still a thing right now, mostly in stage, artistic and editorial makeup.

Just think about red eyeshadow and blush placement…

Nonetheless, the apple of the eyes of cosmetic industry is nowadays South Korea. High fashion is mad about “guang” (dewy, almost wet-looking skin).

Again, makeup, cosmetics and beauty regimes are changing dramatically. Cosmetic’s first movers are developing products to get hyper-moisturized, juicy skin: serums, mists, moisturizers and masks to feed customer’s skin with vitamin C, collagen, and hyaluronic acid.

Take a look at these Asian-inspired sheet masks by Germaine de Capuccini (Hi-tech Spanish brand)!!


If you are into makeup, you’ll probably be thinking “well, but that’s not new at all”. There is a long way from catwalk to sidewalk, though. Years of marketing work, I should say.

While some of us have been playing with “The Far East” cosmetics and makeup for quite a long time, mainstream cosmetic industry (AKA drugstore) has just released a bunch of “get the Kim Kardashian look” kind of products. Launched to get sharp features: a trend, almost ten years away for us, when fashion (think about Tom Ford!) was all about the androgyne/masculine look.

Now, the girly, more natural and organic style, inspired by eastern beauties, has taken over the fashion industry.


Easier and minimalistic makeup, with more light than ever before, will take over the counter. It’s just a matter of time!!

Over the years, West has completely embrace Eastern beauty standards, and we’ve embraced so vigorously that most people don’t recognize the “foreign” influence anymore.

That’s the beauty of fashion. The whole World at your fingertips.

See you in the next post!!!



In the last post, we got a sneak peek at the medieval beauty standards. Flawless immaculate (and super pale) skin was a must.

Clear, clean skin was considered a sign of a pure soul. It was a sign of youth, as well: the older the soul, the more corrupted, supposedly. In addition, using makeup to mask the flaws was said to be almost worst that the flaw itself, showing your impurity and sin soul…

What was left to do if you, being naturally tan or dry-skinned or acne-sufferer or having large pores (AKA human), still wanted to be “desirable”? The answer is easy: Skincare!!

Back then, women would make their own DIY concoctions at home, or, if they were wealthy enough, they would buy them in the market or at the convenience of their own castles, from the “Avon” or “Mary Kay” of the time.


On the one hand, oils (big Muslim trend), bleaching agents, kitchen supplies, and poisoning substances such as mercury and lead were usual ingredients of such a skincare.

Staying indoors, avoiding the harmful effects of the sun on the skin, and drawing blood from time to time were also popular to get that “ethereal” look.

On the other hand, poor hygiene and epidemics were usual at the time, as well. Good looking skin was pretty rare, as you may imagine.

Now, back to the future!

Sunkissed skin still is quite popular in western countries, not that much in the far east. But what we all want to achieve is that glowing flawless skin look. Even Japan, as I´ve heard Lisa Eldridge explaining (we looove Lisa!), has embraced a more satin-to-glowing effect, as supposed to the traditional matte look Japanese used to love.

When dealing with cosmetics and looks… I’d rather invest 10 minutes in clever skincare routine every day than spending half an hour piling on makeup every morning. The main reason being is that NO makeup item is going to look good if the complexion is not at its best. No matter how much you spend on it, no matter how luxurious it is. Raw truth.

If your skin looks great, you’ll look great, that’s my motto!!

So! Let’s get down to business. Just three words: cleanse, protect and moisturize.

In upcoming posts, we’ll chat about skincare, prior to starting playing with different makeup techniques to enhance our hard work.

Till then…Take care!!! And remember: cleanse, protect and moisturize your skin, you only have one!!!